PPC, CPC AND GOOGLE ADWORDS ADVERTISING MANAGEMENT
Pay per click (PPC) is a form of paid search engine marketing that guarantees top search engine positions for your website depending on the amount you bid per keyword. It gives immediate results and is an excellent way to start a new campaign or complement a natural search campaign. The search engine is paid each time your advertisement is clicked. Clients use Lightbox Interactive Development to manage their Adwords campaigns, test out key terms, drive short-term and last minute promotions, and dominate search engine rankings.
In setting up your Google Adwords advertising campaign, Lightbox Interactive Development will conduct research into appropriate keywords and review competitor activity.
After we set up your pay per click advertising account, We can then manage an agreed monthly pay per click budget to give your site the best visibility for relevant searches and provide qualified traffic that will convert on your website. Pay per click gives you the flexibility to write your own targeted advertising copy and specify the exact landing page for the click through.
As part of your ongoing PPC management, we provide monthly reports detailing which keywords were used to find the site and how effective each targeted keyword was at driving orders (or other non-monetary conversions). We will monitor the performance of your paid search campaigns continually and determine the most profitable combinations of ad copy, keyword selections and landing pages for your business over time.